The Diploma In Marketing Program

Objectives of the Program

  • Strategically designed to improve practical marketing knowledge
  • Serves as a prerequisite qualification for admission into the WAII Advanced Diploma in Marketing

Structure

The program is divided into two semesters.  There are five (5) modules per semester making a total of twelve (10) modules for the entire course.  Students are required to take a class Continuous Assessment test during each semester in all the subjects to account for 30% while the remaining 70% is achievable during the final examinations at the end of each semester.

1STSEMESTER

 

S/N SUBJECT CODE SUBJECT
1 DIM 01 Principles & Practice of Marketing
2 DIM 02 Marketing Communication & Customer Care
3 DIM 03 Accounting for Managers
4 DIM 04 International & Legal aspects of Marketing
5 DIM 05 Insurance Marketing

2NDSEMESTER

 

S/N SUBJECT CODE SUBJECT
1 DIM 06 Marketing Planning & Management
2 DIM 07 Marketing Research
3 DIM 08 Principles & Practice of Management
4 DIM 09 Quantitative Methods
5 DIM 10 Sales Management

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Main Office:

West African Insurance Institute
PMB 470 S/K,
Kotu South, Banjul, The Gambia
T: (220)4460319,
E: info@waufis.org

Main Office:

West African Insurance Institute
PMB 470 S/K,
Kotu South, Banjul, The Gambia
T: (220)4460319,
E: info@waufis.org

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