The Advanced Diploma In Marketing Program

Objectives of the Program

• Strategically designed to improve practical marketing knowledge
• Serves as a prerequisite qualification for admission into the WAII Advanced Diploma in Marketing

Structure

There are six (6) modules for the entire course. Students are required to take a class Continuous Assessment test during the program in all the subjects to account for 30% while the remaining 70% is achievable during the final examinations at the end of six months. The remaining three months are to be used to work on and submit a thesis work which is also a prerequisite for the award of the Advanced Diploma.

1STSEMESTER

 

 

S/N SUBJECT CODE SUBJECT
1 ADIM 01 Quantitative Methods
2 ADIM 02 International Marketing
3 ADIM 03 Consumer Behaviour & Customer Care

2NDSEMESTER

 

 

S/N SUBJECT CODE SUBJECT
1 ADIM 04 Principles & Practice of Management
2 ADIM 05 Marketing Management
3 ADIM 06 Marketing Strategies/Services Marketing
4 ADIM 07 Research Work

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Main Office:

West African Insurance Institute
PMB 470 S/K,
Kotu South, Banjul, The Gambia
T: (220)4460319,
E: info@waufis.org

Main Office:

West African Insurance Institute
PMB 470 S/K,
Kotu South, Banjul, The Gambia
T: (220)4460319,
E: info@waufis.org

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